Ami Neiberger-Miller, APR
[Chief Executive]
Ami Neiberger-Miller is accredited in public relations and has focused her decade-long year career on communications and capacity-building. She is known for her steely determination, targeted outreach work, and persuasive writing.
Building brand awareness with core audiences is a key focus of Ami's work with nonprofit and business clients. She has overhauled newsletters, devised websites, written news releases galore, and managed national campaigns.
As a spokesperson and advocate, Ami has worked with media outlets large and small, including: the BBC, CBS Evening News, CNN, the New York Times, People magazine, the Voice of America, the Wall Street Journal, and the Washington Post.
Ami has worked on two national public service campaigns with the Ad Council. For the last three years, she has worked on a national campaign to keep children safer online, encouraging teen girls to think before they post, and to motivate parents to talk with their kids about Internet safety. She also supported the launch of 2 SMRT 4U, a national campaign to build online safety awareness among teen girls, with ads running in Teen Vogue magazine in early 2007 featuring celebrity spokesperson Hayden Panettiere.
After Hurricane Katrina devastated the Gulf Coast in 2005, Ami was part of the communications team managing an onslaught of media at the National Center for Missing & Exploited Children, as reports of 5,129 missing and displaced children streamed in. Six months later - all of the children were successfully reunited with their families - and Ami counts those crazy days talking to reporters and asking photo editors to take "just a few more pictures" as among the most rewarding in her career.
With field experience and graduate training in program management, she has written several educational curricula, including a national curriculum designed to help teens develop and carry out their own community improvement projects, and also the best-selling horse education series produced by the National 4-H Cooperative Curriculum System. She worked for several years for the University of Florida's 4-H program, where she managed teen leadership, citizenship, and communication arts programming statewide, in addition to generating publicity and buiding an award-winning website. When budget cuts threatened to close two of the 4-H organization's camps in 2001, Ami's PR savvy played a pivotal role in influencing the governor and state legislature to spare the facilities - they remain open today and teach thousands of children annually life skills and environmental stewardship.
As an active writer who places magazine stories for her clients, Ami's work has appeared in Writer's Digest, InSite, Quality Cities, Children's Voice, Focus on the Family, and many other publications. In 2006, she published "Peace Through People: 50 Years of Global Citizenship," a 248-page coffee table book on the history of the U.S.-based sister city movement, with Butler Books and Sister Cities International.
Grassroots organizations with local chapters have frequently utilized Ami's skills to create templated marketing materials and training. She teaches volunteers and staff how to improve media outreach, volunteer recruitment, teen programming, leadership development, legislative communication, and writing skills. Ami has delivered training programs for DC Serves!, the National Association of Extension 4-H Agents, Sister Cities International, the Public Issues Leadership Development Conference, the University of Florida, and the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences.
Early in life, Ami became a community activist and media spokesperson. At the age of 20, she joined the Board of Directors for a Habitat for Humanity affiliate, and was soon building houses and talking to news crews about efforts to end substandard housing. She remained in leadership with the organization for over a decade, and built more than 60 houses.
Ami is a member of the Public Relations Society of America, the Independent Public Relations Alliance, Washington Independent Writers, Dranesville United Methodist Church, and Zonta International. She has served on the Board of Directors for the Loudoun Abused Women's Shelter/Loudoun Citizens for Social Justice for more than two years. She also developed the "Not in Our Homes, Not in Our Community" campaign, a community-wide effort to end violence in homes in Loudoun County.
She holds bachelor's and master's degrees from the University of Florida.
