National Print Ad Campaign Raises Awareness
About Child Sexual Exploitation Client: National Center for Missing & Exploited Children
Created by advertising professionals after their daughter was victimized, this thought-provoking ad campaign ran in USA Today newspapers. The National Center for Missing & Exploited Children wanted to take awareness about child exploitation even further by reaching out to law enforcement, children’s service providers, and religious audiences. Steppingstone LLC targeted media and websites trusted and used by these audiences. We secured publicity for the campaign and NCMEC safety resources in newsletters, publications, and online forums. The campaign affected 92.3 million people.
